Here are 3 reasons to invest in SEO for your infographics, and 7 ways to do it efficiently
Imagine having to read a long paragraph full of complex information. Just thinking about it sounds tiring, doesn’t it? Do you know what would be perfect for such a situation? Infographics !
As the top performing visual content of 2020, infographics are effective Content Marketing tools. They are visually appealing and help the reader to interpret information more quickly.
In addition to being powerful storytelling tools, one of their biggest benefits is the role they play in your SEO strategy.
Why are infographics important for SEO?
The ultimate goal of SEO is to increase brand visibility and drive valuable traffic to your website. The good news is that infographics can help you achieve that goal.
Here are the top three reasons why infographics are important to your SEO strategy:
Create link building opportunities
We all know that acquiring quality backlinks is an important aspect of improving SERP rankings. But how about going beyond promoting articles in text format?
Infographics increase link building opportunities , helping to achieve high quality links more efficiently. They are an important content marketing tool because of their ability to stand out and present information in an easy-to-understand manner.
Furthermore, infographics are not as common as blog posts. So if you decide to promote an infographic to get links, chances are you’ll get it.
As infographics can be embedded, it’s easier to share them and increase the potential to go viral. So focus on creating an infographic worth sharing.
In this way, you will surely drive traffic to your site, leading to increased brand recognition and the achievement of quality backlinks.
It’s a fact that humans are visual creatures – images attract more than words. This is what makes infographics the most popular and engaging Content Marketing tool .
Furthermore, with the depletion of attention span and an overdose of information these days, people really appreciate content that is easy to read and consume.
In addition to effectively narrating a story, they have the power to captivate readers and hold their attention longer. Readers tend to invest more in content, helping you connect with them and increasing the amount of time they spend on your site.
7 Ways to Optimize Infographics for SEO
While infographics need to look attractive to stand out, what’s equally important is making them SEO-friendly. So if you’re thinking about creating an infographic , you need to make it work for you. Here are seven ways to optimize infographics for SEO.
1. Identify the right target keyword
Keyword research marks the first step in creating any form of content, and the same goes for infographics.
After deciding on the topic, you need to identify the right keyword(s).
You can use Google’s keyword planner to find a combination of long and short tail keywords.
All you need to do is enter keywords related to the broad topic you have in mind and a list of keyword ideas will be presented. Accept those that have high search volume but low competition.
Another place to find keywords is by using Google’s auto-complete feature to see what kind of questions people are asking about the topic at hand.
2. Optimize content by keyword
Infographics are images and Google doesn’t read them the way it reads articles. However, this does not stop you from keyword-optimizing the other aspects of on-page SEO that may influence search engine ranking.
Here are the important places you should optimize your keyword:
- Heading tags
- Meta description
- Supporting Content
- Image title (infographic) and alternative text
- Image file name
The idea behind this is to tell Google what your infographic is about, helping it get a better position on your infographic page.
3. Create compelling supporting content
It would be absurd to publish just an infographic.
Whether it’s a compelling introduction, an in-depth elaboration of the points mentioned in the infographic, or a strong conclusion with a call to action (CTA) – it’s essential to create content to support the infographic.
While it’s a great way to emphasize the infographic and add value, including supporting content also allows you to strategically add your desired keyword and insert relevant links to internal and external pages.
4. Ensure fast loading speed
The page load time affects user experience and is an important aspect of the search engine rankings.
Since infographics are high resolution images, they are essentially heavy files. If there’s one thing we know about heavy files, it’s that they load slowly.
So how do you include infographics and ensure fast loading speed?
One tactic you can employ is to use the “lazy loading” technique. This means that instead of loading the entire page at once, the various sections will load as and when users access them.
Another way is to compress the file size using tools that optimize images. This will reduce the size while maintaining the quality. Regardless of which option you choose, before publishing, be sure to test the page load speed to avoid a poor user experience.
5. Enter a call to action (CTA)
You’ve designed a compelling infographic filled with valuable information. This kept your readers engaged and impressed them. Don’t waste it. Get them to act by putting a call to action on the infographic and supporting content.
From subscribing to your blog to driving traffic to a Landing Page to making a donation or purchase, be sure to capitalize on your audience’s attention. Do this by presenting them with a call to action, encouraging them to take the desired step.
6. Encourage social sharing
The more your infographic is shared, the more traffic your site will attract, which will improve your ranking in search engines. Therefore, to optimize infographics for your SEO strategy, you should make it easy for viewers to share them.
The best way to achieve this is to enable the social share buttons on your infographic pages so that it is extremely convenient for people to share the infographic on social media.
In addition to receiving organic shares, you can also promote the infographic on social networks , sending it to partners, using a guest post and other Content Marketing techniques, such as sending it to renowned professionals and influencers .
7. Generate an embed code
In the same way that placing social sharing buttons helps people to share the infographic with ease on social media platforms, the embedded embed codes make it easy to share on your websites.
An embed code is a snippet of HTML code that, when used on a website, automatically adds the infographic while linking back to the original on your website.
This is a smart way to strengthen your link building strategy by driving inbound links and ultimately driving traffic to your site.
SEO will make your infographics generate results
It’s not enough to create awesome infographics. After all the effort you’ve put in, you want to reap the benefits of SEO.
So, follow these seven essential tactics to optimize infographics for SEO and leverage this powerful communication tool to drive quality traffic, build brand awareness, and engage your readers.