What is customer relationship? Think of it like this: If you were the customer, would you like to be treated the way your company treats you?
We all know that customers are a company’s greatest asset. So what do you do to build a relationship with customers in order to succeed?
In this posts, we’ve selected 9 tips divided into two parts.
In the first one, we present 5 day-to-day sales practices that can be easily inserted into our routine, so that we can better understand what customer relationships are. Check out this presentation that we prepared and then the other 4 tips.
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What is customer relationship?
As we said, check below the 5 tips that are in the presentation above. Next, take a look at other interesting practices on the same subject that might help you.
PRESENTATION: What do you do to build customer relationships?
See our customer relationship tips:
1- Punctuality is essential for customers
No matter the industry or touch point, the opportunity to respond is becoming increasingly important as an indicator of overall satisfaction. Business is becoming faster and more dynamic, waiting can be frustrating. It’s important to pay attention and stay focused on the customer’s needs.
Always be ready to serve the customer and give quick answers to eliminate any kind of uncertainty.
2- Create metrics to monitor satisfaction
Nobody wanted to be a passenger on an airplane whose pilot had only a single indicator in the cockpit.
Likewise, multiple metrics – financial, customers, employees and market – provide a more complete picture of your business. Get an overview of several important metrics – not just one.
3- Understand your customer’s behavior
What is customer relationship if you don’t know them better and be able to study their behavior? Find out how and when customers:
- technical support calls
- participate in training courses
- interact on Facebook
- run through retail store aisles
4- Use empathic service
If you were the customer, would you like to be treated the way your company treats you? Sit in the customer’s chair and see if your speech is focused on your company, like a talking brochure, or if it’s focused on the real need to serve you. This type of approach is great for building customer relationships.
5- It all comes down to service
The service can be a shortcut or a permanent link. It is possible to lose customers and continue with a good relationship, just as it is possible to have a customer hate you for a long time. Service is the gateway to a company. It is through him that deals can be shortened or prolonged.
4 more tips on customer relationships:
The challenge for every entrepreneur is to leverage more effective businesses. For that, the relationship can be a valuable strategic tool.
No matter how big a company is and makes a profit, the entrepreneur will always be concerned about overcoming the same challenges. Among these challenges, leveraging business ends up being a mission that really takes the entrepreneur’s sleep away.
Mainly micro and small entrepreneurs.
The challenges of growth are numerous in a small company and in this way, the entrepreneur ends up forgetting the power of relationships to make business and partnerships happen.
But on a day-to-day basis, entrepreneurs often end up leaving the relationship aside to solve other large-scale problems.
The big truth about entrepreneurs at the head of micro and small businesses is that they are overwhelmed with making the company’s results match their personal dreams.
And in practice, this is much more difficult.
As much as you want to micromanage all areas, something is always left out. Mainly when building customer relationships.
Much more than investing in new business fronts, relationships are the great ally of the small ones when it comes to fostering new businesses.
The best indicator of a company’s success is the benchmark.
But this only happens when there is a relationship between the parties, when the customer really trusts the company on the other side.
But, after all, what is customer relationship? It’s trustworthy only if you make relationships!
How is the relationship with your customer?
So, write these valuable tips on how to build customer relationships to leverage business in your diary:
1. Show you are trustworthy
In a dating relationship, people don’t blindly trust each other the first day they meet. Trust is earned and day after day, one party learns to trust the other.
In business it is no different.
It is in the day-to-day that you gain trust, respect and partnership with customers. It’s no use starting a business with a client today and asking for directions tomorrow morning.
Certainly, the client will doubt the suitability and interests of a company with whom he has just closed his first deal and is already thinking about making more money.
2. Every relationship is made up of encounters
First thing to do: mark your customer’s name in the calendar.
In order for your customer to remember you and see you differently, you can’t show that you’re interested only in the order, but in being business partners to extend relationships.
For this, it is necessary to be deeply interested in the customer and strengthen ties. And that’s exactly why you can’t forget the customer on your agenda!
- Call the customer and ask what they think about doing business with you;
- Keeping on-time meetings to talk about the business;
- Invite them to events of interest to them;
- Presenting them with courses, workshops and attendance at events – even cinema is worth it, it is also part of customer relationship management!
Managing the customer relationship means making customers who don’t buy, buy, those who buy, keep buying, and that they refer you to your company in the future.
But, there’s only one way to do this: focusing on the relationship, not the closure. The relationship needs to be more important than the rest. Only then does the relationship advance.
3. Refer deals before asking for referrals
Education creates a debt.
When you treat your customers generously, they feel obligated to give back.
So, before asking for referrals or anything else like that, remember your customer. Remember that he also needs to grow his business and as an entrepreneur he has the same challenges as you.
When we generate business, contacts, knowledge, profit, or some asset for customers before asking for a referral, help or something like that, they realize that your company’s interest is not just to sell, but to make the customers also be successful. In this context, what is a relationship with customers if not an exchange of shares that will benefit both parties?
4. Make your customer successful!
That’s the challenge for any salesperson. Make the relationship a routine.
Customer relationship management needs to be routine. If you don’t take small actions during the day, ultimately your actions may no longer have an effect.
What is the customer relationship? It’s something that needs to be created and built daily to be effective.
This is how fruitful and lasting relationships happen. Keep in mind that by nurturing relationships healthily, over time, and consistently, we can build true bonds with customers and produce more effective deals.